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Shooting A Commercial For “I Can’t Believe It’s Not Butter!” Contest & A ‘Shroom Recipe

mespinning Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

I interrupt the regular scheduled post for today to announce that something I recently engaged in, might change the way I  eat, dance, sing and all around sway my swagger!

First of all, HAPPY NEW YEAR!! I hope you had a beautiful NYE, filled with delicious food, giving to those less fortunate, über-exciting times, unexpected trysts, dancing, and even some light spirits.

I’m claiming this year, 2010, to be one of enormous things for me, reversing all the “no’s,” I got last year and conquering all the opportunities presented.

When I first started blogging, one of the first things I noted about myself is that I’m a natural born hustler. Must be in the Cuban blood, seeing as though my aunt in Cuba has me beat 10 fold and my mother, 20. That being said, what I’m about to share with you is an example of how I grind, hustle, work, or what ever adjective you’d like to apply to my passion.

While home celebrating my November birthday, I got an email inviting me to participate in an exclusive commercial contest hosted by I Can’t Believe It’s Not Butter. What? Huh? How’d they find me?

The wonderful world of food bloggers, I guess.

But first, some background. The spread has re-branded their popular product, in essence making it healthier and tastier than ever before. They boast ZERO trans fat, 2 grams of saturated fat (in comparison to 7 in regular butter), [no hydrogenated oils] and NO CHOLESTEROL (woo freakin’ hoo–another story for another day) and a generous amount of Omega-3.

Basically, a spread you really want to consider using.

ICBINBlabel Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

In the new age of celebrity endorsements (Tiger may just have screwed it up for all us up and coming personalities), the advert gurus decided to cast Megan Mullaly (Karen on “Will & Grace”) to be their singing and dancing star for their new commercial. The new marketing tag line is “Turn The Tub Around,” sung to the catchy beat of “Turn The Beat Around.” You all remember that funky, disco song! Tell me you roller skated to it!

In her commercial (and full-length video), Megan goes from choosing real butter in frumpy jeans, while grocery shopping, to magically being whisked away by Fabio, after she discovers ICBINB, and twirls into a slimming red dress, while singing the tune and dancing the signature move, choreographed by Tyce Diorio.  If you’ve not seen it, here it is.

(update 1/6/10 9:30 am: If you watch the 30 second commercial on Youtube, you’ll see all the hilarious comments on her doing this bit!)

So what did I have to do? In 8 days I had to put together a 2-minute commercial using the tub as my prop, meaning I had to do the signature dance move and sing the full song with their lyrics! I’m not sure if most of you know that I’m a professional and trained singer, so this was an incredibly exciting surprise and challenge to get back to studio. I’ve not been on stage or in the studio since I kicked off Flanboyant Eats–so you know I was totally geeked, but totally unprepared, vocally.

table Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

table2 Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

How did it all happen? Well, ICBINB sent me a FLIP HD camera (which I suggest you pick up if you don’t have one already!). I had to use that to shoot the whole video. Because I was in DC, I had them send  the camera there. I wasn’t due back in Atlanta for another 4 days, so that was idle time spent doing nothing but thinking about what the hell I was going to do, and did I really want to shoot a commercial for a fake butter! Mind you, my mother uses ICBINB 80% of the time because of her cholesterol and blood pressure, so it was an easy decision to jump on board! Plus, we had just used some to make these awesome Orange Rum and Clove Glazed Roasted Pears.

The commercial had to be in to ICBINB 5 days after I arrived in Atlanta.

HUSTLE TIME and UNDER PRESSURE! As soon as I landed, my creative partner and lawyer, his production team, and my DJ were waiting for me at my place. Before I could even greet my pooch, we were throwing ideas to the wind and trying to come up with something unique. I’d not seen Megan’s commercial, so we had no idea what we were up against or what their creative expectations were.  The point was to “turn the tub around,” and show the new nutritional values of the spread. And sing the song, of course.

Leonshootingme Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

(my loyal A/V and DJ friend, Leon of Sonnynite Productions snapping a pic of me)

Monday was spent shooting. Tuesday came and went in limbo. Amy & Mark, the awesome videographers and editors started editing on Wednesday. I recorded on Thursday morning. That was a joke! I should have had a camera in there! Just when you think you got your *ish together, you realize there’s sooo much room to grow! But to my defense, I knocked the song out in 90 minutes, including mixing and mastering. I went to the editors and handed them the audio file. I saw some of the editing and we all went back to the board. We had some serious cleaning up to do. Syncing up live vocals to mouth movements was not easy. Had I known the whole song in perfection, it would have been easy, but when you hear how wordy the song is, you’ll see how difficult it was to fully memorize it in A LONE studio session, with no prior chance to rehearse.

beingfilmed Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

(me, getting my sing on!)

I get the final version of the commercial on Friday morning, the day it’s due to ICBINB, and off to la-la land it went! Fingers crossed, I let it go and forgot about it. Thanksgiving was approaching, which meant a return trip to DC, and tons of flan orders to satisfy.

Meandcrew Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

(Mark & Amy of Karmalized Pictures and me)

All in all, shooting the commercial was lathered in fun, learning experiences and production challenges. Fortunately, no wardrobe malfunctions, though it would have been nice to have hair & make-up touching me up every 20 minutes! I am more than thankful to my team of incredibly  talented artists, that with NO times notice and without compensation, made themselves available to me in order to make this happen! Drew, Leon, Amy, Mark and Mr. Johnston, this commercial, whether I win or not on TV, could not have been made without you! Thanks for making it work! I’m so proud of our product! (and I hope Unilever is, too!)

theset Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

The JUICY, VELVETY part is here, my friends.

Of the small group of people selected to participate in the contest, 3 will win. Those winners’ commercials will air next Tuesday, Jan. 12th on AMERICAN IDOL!

Chuck a shoe at me right now!

I’d not been allowed to talk about this until yesterday when I got an email “lifting the embargo” (funny they used that terminology-hmmmm), otherwise they would have depleted me of my life savings for opening my trap in the slightest fashion. Your girl B is still “being considered as a finalist” to appear on-air next week! Additionally, selected commercials will air on their website for user-generated viewing and voting.

Guess what!! My commercial made it to the online finals!!!! SOOOOOOOOOOOOOOO as of next Tuesday, 2 different commercials will air online each week, between Jan 12th and April 26th. Mine will air during the weeks of January 26th and March 16th.

WILL YOU VOTE FOR ME!?!?! I get no payment for this (though the FLIP is niiice), but viewers (that means you) have a chance to log on to their site and enter the Turn The Tub Around Watch Vote & Win online sweepstakes ( Site visitors are eligible to win the following:

“Every day, Watch Vote & Win site visitors have a new chance to win one of three daily prizes including:

All voters become eligible to win one of five, randomly- selected grand prizes – a 3-day 2-night trip for two to Los Angeles to attend a meet and greet with Megan Mullally. They’ll also win a styling session and enjoy a night on the town including a dinner for two and tickets to a show.”

(Update: 1/07/09 12:28 am: Voting on-line DOES NOT begin until Jan. 12, after the winning commercials have aired on Idol. You can vote after that time–thanks for your support!)

Pretty sweet, right!

Nothing to do yet, but sit in utter anxiousness and wait to see if my commercial was one of the winning ones that gets aired on AMERICAN IDOL! I don’t even know, so don’t try to trick me into telling you! icon smile Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe

Obviously, I’ve omitted to disclose the concept of my commercial, but the pictures above will give you an a behind-the-scenes idea of our set! I hope you tune in next week and watch! FOX, 8pm EST.  WISH ME LUCK AND I PROMISE I’LL COOK FOR YOU ONE DAY!!!

And, thanks for reading this long ass post. I’m trying to get better about shortening them.

From I Can’t Believe It’s Not Butter, below is a recipe I really enjoy and think is a great appetizer to make while you’re watching the show next week! Plus, Ellen is the new judge, so there will be comedic relief either way you look at it!

ICBINBmushrooms Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe



  • 2 lbs. large mushrooms (about 2in. ea.)
  • 1/2 cup I Can’t Believe It’s Not Butter!® Spread
  • 1/3 cup chopped onion
  • 1 Tbsp. chopped garlic
  • 1 cup Italian seasoned dry bread crumbs
  • 2/3 cup shredded mozzarella cheese (about 21/2 oz.)
  • 1/4 cup grated Parmesan cheese
  • 2 Tbsp. chopped fresh parsley
  • 1 Tbsp. red wine vinegar
  • 1/8 tsp. ground black pepper
  • 1/4 tsp. salt


Preheat oven to 400°. Remove and chop mushroom stems.

Melt I Can’t Believe It’s Not Butter!® Spread in 12inch skillet over medium-high heat and cook mushroom stems and onion, stirring occasionally, 5 minutes or until tender. Add garlic and cook 30 seconds. In medium bowl, pour mushroom mixture over bread crumbs. Stir in cheeses, parsley, vinegar and pepper.

Arrange mushroom caps on baking sheet, then sprinkle with salt. Evenly spoon mushroom mixture into mushroom caps. Bake 25 minutes or until mushrooms are tender and golden.

Onecomment.OneeatsBanner 02 Shooting A Commercial For I Cant Believe Its Not Butter! Contest & A Shroom Recipe


By Bren
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    Peter says:

    Bren, Happy new Year, congrats and I’m gonna go vote now!

    Life just seems to be full of adventures for you Bren.How exciting. This is a great way to start off the next decade!!!!Good luck!!!!!

    zestycook says:

    I am off the hook excited for you BREN! This is fantastic news. Oh by the way…. Happy New Year :)

    RB says:

    Que tal, linda? Yo, you are hilarious! This post had me rollin’. I hope you win, mami. Dani and I will be voting and watching :)



    Olga says:

    wow, how exciting!!!! I know a famous person now ;)

    pixen says:

    Woa… I felt so excited for you, Bren. Go Girl! Year 2010 is made for you! Hugs with all the best wishes and keep in touch.

    Esef Ong aka pixen

    Rosa says:

    Wow that’s great! Congrats!



    Chef Juls says:

    way to go Bren…keep right on rolling.By the way, no’s are just the hallway to future yes’s of better things.

    Blessed Be

    That is so very very awesome Bren! BEST OF LUCK, sweetie! Looks like you had a great time!

    JoanNova says:

    I’m dizzy with excitement for you! Of course, they’re going to want your video! Can’t wait to see it. Good luck!

    ChefB says:

    Peter: Thanks, love. And Happy to you, too!

    Val: Girl, it’s getting to be lots of fun! Doesn’t come w/out pain, grind and some serious “NO’s”! Thanks for the support

    ZestyCook: Stranger!! glad to see you here. Thanks for sharing the excitement.

    RB: mijo, you know how I do! Thanks for voting when it’s time

    Olga:hee hee hee. almost! :)

    Pixen: Thank you, dear. YOu’re too kind for always keeping up with me!

    Rosa: Thanks!!

    Chef Juls: Rollin I am! My dad agrees with you, so you’re a smart person! :)

    Jenn: Thanks girlie! Hope you tune in!

    JoanNova: Stand in place, girl! I sure hope they want my vid! It was great! Can’t wait to share!! with everyone!

    How fun, Bren, I’m so excited for you! Good luck!

    YES! Much success to you in 2010!!! Gonna vote now..

    Meg says:

    So excited for you! :) I am going to vote right now! You ROCK!!

    Sue Ellis-Palacio says:

    No aye sorpresa aqui, you’re the bomb girl, You can do ANYTHING, you want to do. And yes it’s the Cubana hustler in ya.(and that’s a good thing). Buen suerte mija

    patsyk says:

    how exciting! Can’t wait to see your video!

    And, those mushrooms… sound amazing!

    Darius says:

    Good luck to you! Be sure to send up an e-mail or something to remind us – and you’ve got my vote!

    Ilona says:

    I am sooo happy for you lady. I hope you win.
    All the best.

    Russell says:

    Congrats again! You are always about your hustle. I will be pulling for you and you have my vote…

    cheffresco says:

    Wow, congrats!! that’s super exciting!

    Brandy says:

    Bren! Im soooo happy for you girl! I’m voting and i’ll be watching! I told ya girl Big things Poppin! :)

    Lys says:

    You know you have my vote! Makin’ moves, girl – makin’ moves!

    Ronda Racha Penrice says:

    Awesome Bren. Can’t wait to vote. Go get ‘em in 2010 chica!!!

    Oh my gosh!!! I have never watched American Idol, but I’m so tuning in on Wednesday night and then I’ll vote for you! So exciting!!!!

    Go Bren! Good luck on the commercial.

    ChefB says:

    Natasha: Thanks girlfriend! I’m excited, too!

    DuoDishes: Oh yeah hot momma! Let’s DO IT!

    Meg: Can’t vote right now! Voting doesn’t start til Jan. 12th and my don’t run online til the 26th of Jan. Thanks, tho–hope you’ll go back!

    Sue: Verdad que no!! Thanks mujer for being like my no. 1 fan! You rock!!! I want more like you!

    PatsyK: the mushrooms look sooo good. Made something similar before and they were amazing!

    Darius: Thank you, luv. Good to see you drop by! Been a minute!. Email reminder will definitely go out!

    Ilona: Thanks bf!

    Russell: Thanks, again and again and again! Hustler, baby, that’s what we do, on the humble tip, tho!

    ChefFresco: Thanks so much!

    Brandy: Thank you sweetie. You’re always too kind!

    Lys: Girl, you know!!!

    Ronda: It’s on like Donkey Kong! Can’t wait to pow wow!

    Heather: Yes, Tuesday, not Wed!! Thanks so much. Need all the votes I can get!

    Barry: Thanks amore.

    Margie says:

    Hey Girl!
    Simone told me all about your new adventure, so I had to read it for myself. I love it and can’t wait to see your creativity in ACTION! I am so excited for you, sweetie. I am sending you MUCHAS BENDICIONES! I will definitely be watching on Tuesday! You have my South Florida VOTE!!!!
    2010 the LATINA Chef will be representing!!! You make all of us PROUD!!!
    You Go Girl! HAPPY COOKING!!!!

    Tara says:

    OMG!! I’m so geeked about this! Congrats in advance because I KNOW you will win! I’m going to rally the twitter troops and get everyone to vote too. I am only watching American Idol for you Chica, LOL. Best wishes, Tara aka @wordofmouthatl

    kwaz says:

    got shrooms? goodluck & kick ass!

    The DJ says:

    The Shoot was crazy but the audience was good….

    Bren – this is excellent, I admire your philanthropic spirit. I will help spread the word!

    Tia says:

    Oh this is great! I’m facebooking and emailing everyone…and voting!!

    Jonathan says:

    I can’t wait for tonight!!!! Bad thing is I have to sit through AI.. ugh.. I’m so happy for you sis!

    Amanda says:

    Good luck, I will be watching for you! Oh and Chris is aware that we will be watching American Idol tonight so he will be tortured just like Jonathan :)

    chefb says:

    Margie: y que mi loca Latina. so nice to see you here. Thanks for dropping by! Girl, let’s do this!!!! Gotta representar este año! Besitos!

    Tara: Girl, thanks for your help in getting the word out! WOFATL all the way!

    Kwaz: oh yeah, baby, sure do! I always kick ass! Don’t you know! ;) ;)

    The DJ: you simply rock.

    Bobbi: Thanks soooo much! more comments, more food for hungry and needy people!!

    Tia: Thanks girl. Spread the word!!

    Jonathan: i know, i know i don’t want to have to watch two hours either!! gag

    Amanda: read response to Jonathan above! But thanks for making my bro sit through it! And then scream when I win!

    Chef E says:

    I am excited for you! In the day I did contests and such, and am now on as a food poet, and know what it is like to feel the surge of excitement when you work so hard to make a name for yourself. Your beauty inside and out shine on girl…so shine on, and on, and on! We are rooting for ya!

    So cute you and your Cuban energy!

    David says:

    Well, I guess the time has come when I will have to actually watch American Idol :-( . Needless to say I don’t think much of the show and its shenanigans, but just the anticipation of the real chance I know you have to be one to the winners makes the sacrifice worth it. You have worked so darned hard and put so much dedication and imagination into it, you deserve to win. We will be rooting for you while sipping on some wine and munching on some crackers with I CAN”T BELIEVE IS NOT BUTTER! :-)

    Simone Carson says:

    We are so proud of you Chica!! Congratulations!!

    Carla says:

    OMGBren! Ihave been following you for almost a year or better. Before you actually became FAMOUS!!!! Watched you on Emeril Green and could not believe my eyes. Now this! You Go Girl!!!!!!

    CB says:

    hija eso fue muy emocionante para mi congra besos mami

    Luis says:

    Awww, besos from your mami ;)

    So, what do I get as far as the catering I won last night at your American Idol viewing party? :D Did you get the reaction audio? I sent it to your cell I believe.

    Michael Quinones says:

    Hey girl, Happy New Year. Check your mail in a couple days.

    Juliana says:

    Wow, congratulations Bren…how exciting :-)

    Dullah says:

    YEP!!!! THAT’S WHAT I’M TALKING ABOUT! Congrats B. Get your hustle on!

    joe says:

    I’ve seen the youtube video, hilarious!

    Brandy says:

    I shall vote when the time comes! i need a reminder so tweet it. I’m also commenting b/c the of tweet for the donation to haiti. :) Supporting the cause! Love ya bren keep the momentum going !

    Great luck on the commercial Bren and Kudos & Cheers to you for the creation of “One Comment. One Eats.” Bravo!

    mami says:

    mami eso esta delicioso .se me esta antojando hacerlos .despues te dejo saber como me quedaron aunque no creo que me quede como esos ,felicidades mami

    Lil B says:

    How exciting!!! Seeing all of this unfold has been so awesome!!! Yeah for you sis. And I was super excited to see your commercial aired that night!! BTW, no funnies.. but i actually use i can’t believe it’s not butter more than i realized. :) YAY!!! Congrats again sis!! Love you and i’m so proud of you!!! Street lights big dreams all lookin pretty!! Get it SIS!!!

    Janet says:

    I voted! Awesome job, Bren!

    Cedric says:

    Hi Bren…got my vote. So prod of you!!

    Wow … What an incredible post and story. Did you win?

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